#1 Post Graduation Program
Digital Marketing & Strategy With Placement Assistance
Fastrack your digital marketing career with our 11-month Postgraduate Program.
MBA-Level | AI-Driven Curriculum | 3-Month Mandatory Internship
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PG in Digital Marketing 2024 Cohort Details
Limited seats left
Campus
Batch Type
Prep Course Start Date
Batch Capacity
Mumbai Campus
Delhi Campus
Weekday (Mon – Fri)
Weekday (Mon – Fri)
Only 50
Only 40
PG in Digital Marketing 2024 Cohort Details
Mumbai Campus
Only 50
Oct 14, 2024
Weekday (Mon – Fri)
Delhi Campus
Only 40
Oct 14, 2024
Weekday (Mon – Fri)
Digital Marketing Placements
100% Placement Support for Learners
9 LPA
Highest Package
4.5 LPA
Average Package
93%
Placement Rate
54%
Average Salary Hike
Placement stats as per the internal 2024 report.
Placement Touchpoints
Aptitude Tests & Guesstimate Training
Resume & Linkedin Profile Creation
Negotiation Skills
Mock Placement Drive
Our Alumni Work With Brands Like
Our graduates collaborate with renowned brands across various sectors, showcasing their expertise in digital marketing strategies, SEO optimization, social media management, and more.
Network With the CXOs & CMOs of Leading Digital Brands
Learn the IIDE Way
Make the most of your education with agency visits, supersessions, offline classes and interactive learning experiences.
PG in Digital Marketing & Strategy Syllabus
Our A-Z digital marketing curriculum goes beyond execution. We’ll show you how to strategize like a pro, with practical experience to back it up.
Curriculum co-designed & co-certified by
Here’s a glimpse of what you’ll learn:
In-Person Learning Hours
Months Internship
Curriculum co-designed & co-certified by
1. Foundation
Learn the fundamentals, customer focus, and design skills needed to thrive in digital marketing.
- Marketing & Management Fundamentals
- Research: Market, Brand, Competitor
- Presentation Designing & Delivery
2. Setting up a Website
Master the art of setting up good-looking websites and landing pages using WordPress.
- Introduction to Website Creation
- UI/UX Fundamentals
- How to design landing pages
3. Content Strategy
Learn how to plan effective online campaigns to attract potential customers.
- Content Strategy
- Storytelling
- Copywriting & Content Writing
4. Organic Social
Level up your digital engagement skills by learning these topics.
- Organic Social Media Marketing
- Influencer Marketing
- Community Marketing
- Resume & LinkedIn Profile Building
5. Paid Ads
Dominate paid advertising across all major platforms: Meta, LinkedIn, YouTube and more!
- Meta Ads
- LinkedIn Ads
- YouTube Ads
- Display Ads
6. Media Planning & Buying
From strategy to execution, learn how to craft the best digital marketing campaigns with this module.
- Media Planning
- Media Buying
- Google Workspace: Sheets & Slides
1. Organic Search
Learn organic search techniques, from SEO basics to YouTube and app optimization.
- SEO - On-Page, Off-page and Technical
- Using Quora & Pinterest
- YouTube SEO
- ASO
2. Paid Ads Advance
Take your knowledge of paid ads to the next level.
- Programmatic
- OTT Advertising
- Native Ads
3. Reporting & Data Visualisation
Learn reporting, data visualization techniques, and Lookerstudio.
- Types of Reports
- Importance of Data Visualization
- Lookerstudio
4. E-commerce Organic
Learn all about organic e-commerce growth through management, Shopify platform building & WooCommerce.
- E-commerce Management
- Build Your Shopify Website
- WooCommerce
5. ORM
In Collaboration with
Learn brand reputation management and all the tips needed to navigate tricky PR situations.
- Brand Reputation Marketing & Management
- Aptitude & Guesstimates Training
6. Lead Generation & Nurturing
Co-Designed and Co-certified by 
Learn how to turn website visitors into loyal customers.
- Introduction to Lead Generation & Nurturing
- Landing Page Optimisation
- Customer Relationship Management
- Email Marketing
7. Analytics
Uncover customer insights and drive growth with advanced analytics, retention strategies, and multilingual marketing.
- Growth Marketing
- Retention Marketing
- Multilingual Marketing
8. Brand Planning & Strategy
Learn how to craft a brand's identity and navigate the marketing landscape.
- Brand Management & Positioning
- Project Management
- Integrated Marketing Strategies
9. AI in Marketing
Explore how Generative AI and tools like ChatGPT can revolutionize your marketing strategy.
- Generative AI in digital marketing
- ChatGPT
10. Creative Marketing
Co-Designed and Co-certified by
Learn how to craft captivating content across video, podcasts, and social media.
- Creative Production/Content Creation & Promotion
- Video Marketing & Script Writing
- Podcast Marketing
- Digital Designing Tools: Photoshop
11. Business Skills
Learn everything there is to know about the business side of digital marketing.
- How to start your own digital marketing agency
- How to Earn as a Freelancer
- B2B Marketing
- Art of Pitching
Know About Your Career Outcome After Post Graduation in Digital Marketing & Strategy
Digital Marketing Tools You’ll Master
Being a digital marketer means interacting & working with multiple digital marketing tools daily. Here are some of the tools that you will master during IIDE's online digital marketing course.
Next-gen AI-powered Tools
AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during the online course that’ll set you apart from the crowd in the industry.
Feel the Learners Experience
IIDE’s alumni circle includes strategists from globally recognised brands/agencies, entrepreneurs & digital marketing leaders.
Have Any Questions About Our PG in Digital Marketing & Strategy Program?
Super Mentors
Get mentored by Directors, VPs and Heads of top companies and heavyweights of the advertising industry.
Rohan Prasher
Director, Media Operation
Kapilesh Prakash
National Sales Head
Deepa Krishnan
Head of Marketing
Soham Bhagnari
Sr. Manager
IIDE Advantage
Live Projects with Google
Want to make a real difference? Our top performers get to work on GNMI - Google Non-Profit Marketing Immersion. This is where you'll create and run real marketing campaigns for amazing NGOs around the world. Bonus? You'll have marketing budgets of up to ₹10 lakhs per month to work with!
Tap Into 25,000+ Award-Winning Case Studies With WARC
Access WARC's insights: 8,000+ marketing research papers, 25,000+ case studies including Cannes Creative Effectiveness Lions case studies. This exclusive access equips you with the latest industry insights and case studies, preparing you to conquer the ever-changing digital marketing world.
Study Smart With Bookmark
Your learning journey starts with Bookmark, our all-in-one student learning management system (LMS). Here, you can stay organized with your class schedule, access course materials with ease, and book mentors for personalized guidance. Plus, you can track your progress and compete with your peers on the leaderboards – a friendly nudge to push you to the top!
IIDE Certificate
Upon successful completion of this Post Graduation in Digital Marketing & Strategy Program, you will be awarded IIDE's certificate which will certify you as an expert in Digital Marketing. This certification will go a long way in showcasing your industry readiness. Our program will also help you prepare for Google and Facebook certifications!
Scholarship:
Up to ₹ 1,00,000
Start Date:
Oct 14, 2024
What's Included
- India's only MBA-Level Program
- 750+ In-Person Hours of Learning
- Mentoring From CXOs & CMOs of Leading Brands
- 6 Live Brand Projects
- 3-Month Mandatory Internship
- Placement Assistance
- No Cost EMI
Post Graduation in Digital Marketing & Strategy Overview
Designed to prepare students for mid-to-senior level positions within the digital marketing field, our highly trusted Post Graduation in Digital Marketing & Strategy program is guaranteed to help you excel. It's the perfect choice for fresh graduates and young professionals seeking a competitive edge.
IIDE, India’s #1 digital marketing institute, offers an 11-month MBA-level Post Graduation Program in Digital Marketing & Strategy.
Here are the key highlights of the program:
- Placement Assistance: We offer placement assistance for students who meet the defined eligibility criteria for the program. Students who do not meet the required eligibility criteria are added to the Professional Development Program (PDP). Upon completion of the PDP, students are reassessed and provided with placement support based on their results. The PDP is student-friendly and provides all the resources and tools required to prepare students for eligibility for placements. With more than 250 hiring partners, 9 out of 10 students get placed and typically recover their fees within the first year of employment.
- 3-Month Mandatory Internship: Ready to make your digital marketing dreams a reality? We prep you with a 3-month mandatory internship that'll make you corporate-ready in no time.
- Financial Aid: We offer merit-based scholarships worth up to ₹ 1,00,000. We also have 0% EMI Options that start from I NR 19,174. This makes our program easily accessible and offsets the cost of tuition.
- AI-Enhanced Learning: Our program pairs each module with real-world AI tools, so you can master digital marketing execution from day one.
- Expert Faculty: Our faculty is made up of industry veterans who are ready to share their digital marketing expertise with you. This basically means that throughout our course, you'll be guided by the top minds in the field, gaining their insights and practical knowledge firsthand.
- Mock Interview Training: Stage fright holding you back? Don't sweat it! With the help of our mock interviews, you'll have no problem nailing those presentations and interview questions.
- 28+ Industry-Relevant Tools: Master 28+ industry favourite tools like Google Analytics and Ahrefs alongside our expert mentors and ace any job role you step into.
Get a Detailed Overview of Our PG Program
I am interested in IIDE’s MBA – Level PG in Digital Marketing
Frequently Asked Questions
Is there a postgraduate course in digital marketing?
Yes, there is a Postgraduate in Digital Marketing & Strategy, and IIDE offers an 11-month India-only MBA-level PG Program. Since digital marketing is a relatively new specialisation, mostly included in MBA in Digital Marketing programs, practical postgraduate courses like IIDE’s are still rare.
Is a postgraduate program in digital marketing worth it?
If you’re aiming to build successful brands, then IIDE’s PGDM in Digital Marketing is absolutely worth it. With industry exposure and professional training, you will gain the expertise to plan and execute campaigns across all digital platforms effectively.
What is the starting salary after a PG in Digital Marketing?
According to AmbitionBox, the average starting salary after a Postgraduate in Digital Marketing is INR 3.5 LPA. As compared to the industry, IIDE has a track record of placing students at an average CTC of INR 5 LPA with a 40% higher growth rate than the industry average.
Can I do a PG in Digital Marketing without any work experience?
Yes, you can pursue a PG Diploma in Digital Marketing without prior work experience. IIDE’s 11-month Post Graduation in Digital Marketing & Strategy program welcomes fresh graduates.
Can I pursue the PG program over the weekend?
Yes, IIDE offers a weekend batch for working professionals and entrepreneurs, making it convenient for those balancing a job alongside their PG courses in Digital Marketing.
Can I do a PG in Digital Marketing after a B.Sc?
Yes, a marketing background is not necessary to enrol in a Postgraduate Diploma in Digital Marketing. If you come from a scientific field, you can still excel by specialising in performance marketing through IIDE’s Post Graduation in Digital Marketing & Strategy.
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Can I do a Postgraduate in Digital Marketing without taking any entrance exam?
At IIDE, you don't need to take exams like GMAT or CAT to pursue their Postgraduate in Digital Marketing. However, you will need to take the IIDE Admissions Test, followed by a personal interview if selected.
What are the placement opportunities after this Post Graduation in Digital Marketing?
After completing IIDE’s Post Graduation in Digital Marketing, you will be eligible for mid-to-senior roles such as Social Media Strategist, SEO Analyst, or Paid Media Analyst, depending on your experience and company. Major recruiters include Publicis Group, Nykaa, Rebel Foods, and Times of India.
Where is IIDE’s campus in Mumbai?
IIDE’s campus is located in Andheri West, Mumbai. This campus is 5-minutes away from the local railway station. To get directions, click here.
Does IIDE provide certifications?
After successfully completing IIDE’s PG in Digital Marketing & Strategy, you will be given a certificate of completion. This post graduation certificate denotes your mastery of digital marketing. Apart from certifications, we also provide resume-building guidance and interview mentoring. So when you apply for digital marketing jobs, your profile shall gain more attention from employers. By the end of this course, you will be prepared for Google and Facebook-level certifications to bolster your resume. The cost of their tests, if any, is to be borne by the student.
Does AICTE/UGC recognize IIDE's Post Graduation in Digital Marketing & Strategy?
Unlike traditional degree or diploma programs, IIDE's Post Graduation in Digital Marketing & Strategy Program does not seek recognition from the AICTE or the UGC. However, IIDE's PGPDM has been approved by the NSDC, that is, the Government of India body responsible for driving the development of skills. The IIDE certification is one of the most recognized in the industry, helping students achieve their career goals.
What are the Capstone Projects at IIDE?
Capstone projects at IIDE are comprehensive, final projects designed to test your understanding of all the skills acquired during the PGDM in Digital Marketing program.
Where is IIDE’s campus in Delhi?
IIDE’s Delhi campus is located in South Extension and is a 5-minute walk from the nearest Metro Station. To get directions, click here.
Does IIDE provide scholarships for their PG in Digital Marketing & Strategy Program?
Yes, IIDE offers scholarships up to ₹ 1,00,000 for students in the Post Graduate in Digital Marketing program who have scored a 7.5 CGPA or 75% in their last exam.
What is the fee for IIDE’s Post Graduation in Digital Marketing & Strategy Program?
The fee for IIDE’s PG Courses in Digital Marketing is ₹ 6,45,000, with flexible payment plans, including no-cost EMI starting from INR 24,028*.
Does IIDE provide placements?
IIDE’s offer placement assistance for students who meet the defined eligibility criteria for the program. Students who do not meet the required eligibility criteria are added to the Professional Development Program (PDP). Upon completion of the PDP, students are reassessed and provided with placement support based on their results. The PDP is student-friendly and provides all the resources and tools required to prepare students for eligibility for placements. With more than 250 hiring partners, 9 out of 10 students get placed and typically recover their fees within the first year of employment.
Is there a Batch transfer fee?
Yes, students will have to pay a batch transfer fee and the difference in the tuition fees if any at the time of readmission. Students can apply for a batch transfer within 180 days from the date of the orientation of said batch by writing an email to the course management team at pgpdm@iide.co. To know more, read the terms and conditions here.
Batch Details
| Duration | 11 Months |
| Days | Mon - Fri |
| Timing | 2:00 PM - 5:00 PM (IST) |
| Start Date | Oct 14, 2024 |