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From Beginners to Advanced

#1 Content Writing Course With Certification

Elevate your content creation skills with our in-depth Content Writing Course. Master content strategy, copywriting techniques, and ad design through expert-led modules and practical exercises.

4,098 students | 4.7

Hurry! 629 students have already enrolled in the last 1 month.

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2-Month

Duration

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1-on-1

Mentoring Sessions

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Lifetime Access

to Masterclasses

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100%

Online

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₹24,000 ₹19,999

Course Fees + Taxes

Why IIDE Will Transform Your Career

At IIDE, we provide transformative learning experiences through courses crafted by industry experts and academic leaders. Our online content writing course offers in-depth knowledge and practical skills to elevate your career in digital marketing.

Apart from learning various content writing skills, you’ll benefit from personalised mentorship in our weekly doubt-solving sessions with industry experts. Get your questions addressed and receive invaluable feedback on your work throughout the online content writing course.

Perfect your interview skills for future content writing job opportunities with mock interviews.

At IIDE, we value the power of networking. That’s why we’ve created an exclusive WhatsApp Community as part of our online content writing course. This dynamic network connects you with industry experts and aspiring web developers and marketers, offering unmatched networking opportunities. Plus, you’ll have access to timely solutions for any content writing challenges.

As part of our online content writing course, you’ll gain access to our dedicated learning portal. This platform ensures a seamless, high-quality, and engaging learning experience throughout your upskilling journey.

By the end of this exhaustive Content Writing course, you will possess the skills and strategies required to create engaging content and mould it to consumer needs successfully. IIDE’s content writing certification will serve as a testament to this knowledge.

Redefine Your Career Path

See how our students have turned this course into a powerful launchpad, propelling their careers and becoming thriving professionals in the digital space.

What does this course have to offer?

Tick Mark Aspiring Content Writers
Tick Mark Digital Marketers
Tick Mark Small Business Owners
Tick Mark Graduates/Students
Tick Mark Freelancers

Tick Mark Work in various Content Strategy roles
Tick Mark Freelance as a Blogger
Tick Mark Freelance in Content Writing
Tick Mark Enjoy a starting salary of ₹ 10,000 to ₹ 21,000

Unlock Your Marketing Potential With Our Online Content Writing Course

Tools Covered

Throughout the Content Writing Course, students will gain hands-on experience with a variety of industry-standard tools that enhance their skills and productivity.

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Course Syllabus

Unlock your content creation potential with our self-paced online content writing course. Develop strategic content, learn copywriting, and design impactful ads for various platforms.

Month Duration

TOOLS COVERED

DAYS ACCESS TO ALL LECTURES

There’s so Much More to Know in Our Brochure

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Content Strategy and Marketing

6 lectures • 2.03hr
    • Defining Content Strategy and Its Importance
    • Aligning Content With Business Goals and Brand Identity
    • Using the AIDA Model to Map Content Needs at Each Stage

    📄 2. Buyer Persona Development and Example Studies 20:03

    • Creating Detailed Buyer Personas Using Market Research
    • Utilising Persona Templates to Guide Content Creation
    • Three Real-World Examples of Successful Content Strategy Implementation

Copywriting

10 lectures • 2.04hr
    • The Definition, Role, and History of Copywriting
    • How to Craft Captivating Headlines and Opening Lines
    • How to Engage the Reader Through Storytelling and Benefits

    📄 2. Color Theory and Typography 24:14

    • Similarities and Differences Between Offline and Digital Copywriting
    • Adapting Offline Copywriting Principles for Online Content
    • Unique Considerations for Blogs, Social Media, and Digital Advertising

Ad Designing

4 lectures • 1.06hr
    • Overview, History, Features and Benefits Of GA4
    • Installing A GA Demo Account

    📄 2. Color Theory and Typography 43:04

    • The Psychology of Color and Its Impact, Selecting the Right Color Palettes for the Brand, and the Principles of Typography

    📄 3. Evoking Emotions and Selling Benefits 17:55

    • Role of Emotions in Effective Advertising
    • Strategies for Eliciting Emotional Responses
    • Translating Features Into Tangible Benefits

    📄 4. Designing for Different Ad Formats 07:43

    • Adapting Designs for Various Platforms
    • Considerations for Responsive Design
    • Creating Cohesive Ad Campaigns

Achieve Writing Excellence With Our Online Content Writing Course

Meet Your Instructor

Aditya Shastri

LinkedIn

Content Strategy and Marketing

Work for

facebook
Aditya-Shastri

Parth Bhalla

LinkedIn

Ad Designing

Trainer at

facebook Parth-Bhalla

Testimonials

"IIDE's Content Writing Course is fantastic! The instructors are incredibly knowledgeable, and the hands-on approach makes learning fun. I've significantly improved my writing skills and confidence. Highly recommend it!"

— Shrey T.

"An amazing course! The blend of content strategy, copywriting, and ad design is perfect. The mentoring sessions are incredibly helpful. I feel well-prepared for a career in content writing."

— Stuti A

"This course exceeded my expectations. The modules are well-structured, and the instructors are top-notch. The AI-based mock interviews were a great addition. I feel ready to tackle the industry!"

— Hussain M.

"IIDE's Content Writing Course is a game-changer! The networking opportunities and 1-on-1 mentoring sessions have been invaluable. I've gained practical skills that I can apply immediately. Thank you, IIDE!"

— Lester P.

Elevate Your Craft With Our Online Content Writing Course

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Frequently Asked Questions

Absolutely! With 82% of marketers actively investing in content marketing in 2023, content writers are more sought after than ever. The growing need for engaging digital content across platforms has created ample opportunities. Our online content writing course equips you with in-demand skills and a certificate to boost your career.

To become a content writer, start with our top-rated content marketing course. Our comprehensive programme covers content design, copywriting, ad design, and content strategy, providing you with the essential skills and knowledge to excel in the field.

Copywriting is a specific type of content writing focused on persuasion and sales, while content writing encompasses a broader range of topics and styles. Our content writing course with certification is well known for its extensive syllabus which includes both, copywriting and content writing.

The best way to start ad copywriting is by attending a content writing course with certification that’ll teach you the ins and outs of the same. Our content marketing course, for example, is primarily known for teaching students how to write copies for ads along with ad design and content marketing.

Ads copywriting is the art of crafting compelling and persuasive ad copy that drives conversions. It’s an important skill for a copywriter to have and if you’re interested in learning it, we highly recommend checking out our content writing course with certification.

To grasp the basics of content writing, consider our online Content Marketing course. If time is tight, our expert-led Content Writing course offers flexible, comprehensive training to master copywriting and content creation. Gain essential skills and excel in the art of compelling content.

Copywriting requires more creativity than content writing, but both are achievable with the right training. Enrol in our top-rated online content writing course to gain comprehensive skills in both content and copywriting and earn a certificate to showcase your expertise.

Content writing offers a diverse range of opportunities, from blogging and copywriting to technical writing and SEO. If you’re interested in learning this skill, check out our online content writing course with certificates.

Yes, provided you know the basics of content writing. If you’re looking to jump jobs and want to upskill yourself, we recommend checking out our online course for content writing. Besides learning content writing, you will also learn content marketing and ad designing within this programme.

Absolutely! Our content writing course with certification, for instance, can be pursued online. Here, not only will you be taught everything there is to know about the world of copywriting, but you will also gain access to a Whatsapp community, one-on-one mentorship, and more.

Content marketing involves sharing valuable, relevant content with a targeted audience to build lasting relationships. Unlike interruptive methods, it focuses on engaging audiences through permission-based strategies, ensuring your message resonates with those who want to hear it.

Content marketing is key for anyone aiming to connect with targeted audiences. It benefits businesses, brands, entrepreneurs, and individuals by generating awareness, attracting new leads, and improving conversion rates. Build stronger relationships and drive success through strategic content creation.

Content marketing drives sales by fostering a positive connection between businesses and their audience. By prioritising audience interests over product details, it attracts and informs potential customers, enhancing brand awareness. This approach generates quality leads, converting prospects into buyers and boosting sales.

Content marketing involves sharing consistent, relevant, and valuable information through blogs, videos, infographics, and more. This content, tailored to what your audience seeks, engages both current and potential customers across various channels, making it both informative and inviting.

Content marketing has evolved dramatically with the rise of the Internet, giving birth to modern strategies. The growth of social media platforms further revolutionised content marketing, making social media the top choice for companies to share and promote their content effectively.

Content marketing drives brand-building, customer acquisition, and revenue growth. Businesses use it to create brand awareness, build trust, educate audiences, foster loyalty, generate leads, boost sales, support new product launches, and grow a subscribed audience.

A content marketing strategy outlines why you create content, who your audience is, and how your content solves their problems uniquely. It’s a strategic plan designed to attract a larger audience, reduce costs, and boost revenue by addressing business goals and customer needs.

Content marketing methods encompass blog posts, infographics, social media, testimonials, videos, images, case studies, success stories, research reports, podcasts, user-generated content, interactive content, webinars, newsletters, whitepapers, and eBooks.

To choose the right content marketing type, select a format that aligns with your information and team strengths. Identify what your target audience consumes and their preferred platforms. Look for gaps in the market, and repurpose content to expand across different formats and channels.

Start by identifying and researching your audience. Choose the right format and distribution channels for your sales cycle. Plan and allocate resources for your content, set a schedule, and automate if needed. Finally, review performance and adhere to best practices to ensure success.

Content marketing is highly effective for B2Bs, enhancing engagement, brand awareness, and sales. As traditional marketing wanes, valuable content gains traction, leading to a 30% higher growth rate for companies using content marketing compared to those that don’t.

Various tools enhance content marketing success, each serving distinct roles. Popular technologies include analytical dashboards, email marketing software, social media publishing/analytics, CRM systems, and CMS platforms. These tools streamline different stages of content marketing, boosting efficiency and effectiveness.

Content marketing is a promising career path, with businesses boosting their budgets and signalling strong growth. As digital marketing dominates, the demand for content marketers will rise. With content reigning supreme, the future of content marketing looks exceptionally bright.

A content marketing specialist creates and distributes engaging content to attract consumers and stay ahead of industry trends. Their role includes audience research, content development, SEO optimisation, collaboration with teams, and performance analysis to drive effective marketing strategies.

As a content marketing specialist, sharp writing, digital marketing, SEO, and analytical skills are essential. Project management expertise further enhances career growth. These skills directly influence the salary you can command in the industry.

Content marketing focuses on sharing valuable content to engage and build long-term relationships, while digital marketing uses online tactics like SEO, SEM, and PPC to drive conversions. Although distinct, they often overlap, making it challenging to differentiate between the two approaches.

Social media is crucial for content marketing, serving as the top distribution channel for B2B marketers. They leverage both organic and paid content to engage audiences. Although distinct from content marketing, social media platforms are key for distributing various content types, including tweets, reels, and stories.

IIDE’s content writing course is the best because it offers a beginner-friendly curriculum led by industry experts. Its course equips you with the skills and confidence to excel in content writing and kickstart your career.

IIDE’s Online Content Writing course offers three self-paced modules covering content and copywriting fundamentals. Access recorded video lectures at your convenience and use our dedicated network channel for tool demonstrations and doubt resolution. Learn flexibly and enhance your writing skills with expert guidance.

For optimal viewing of our online Performance Marketing course, use a laptop with an i3 processor or higher. Mobile phones or tablets may face technical issues and are not recommended for watching the course on performance marketing.

You will have 60 days of access to the lectures. You can learn Content Writing and revisit the tips showcased within our online content writing course as many times as you want during this period.

Balancing work and learning can be tough, so our content writing lectures are just 5 minutes each and available online. Learn at your convenience—whether you're travelling or at home. Dedicate 30-45 minutes daily to achieve your content writing certification efficiently.

No, this online Content Writing course does not have any live projects.

No, this online Content Writing course does not come with placement assistance.

You will be awarded a performance marketing certification at the end of the course.

To receive the certificate for our SEO training course, you must:

  • Complete watching all the video lectures
  • Secure 60% or more in the Final Assessment quizzes

The certificate from our online content writing course is valid forever and serves as a valuable addition to your resume. It showcases your expertise and commitment to nailing your interview and getting a job.

After completing the online Content Writing course and learning content designing, you can secure jobs in avenues like content strategy, copywriting, visual communication and creative design, brand journalism, and editing.

IIDE offers an AI-based mock interview tailored to the Content Writing Course. This simulation provides real-world scenarios, delivering insights and feedback to help you perfect your skills and excel in interviews for marketing, content strategy, or SEO content writing roles.

IIDE follows a strict no refunds, no cancellations, and no transfers policy. A refund will be given only if IIDE is unable to offer you the service. Due to unforeseen circumstances, the Institute reserves the right to postpone or reschedule any batch. What’s more, the fees paid for the online content writing course cannot be transferred to another module or student/person. To know more about our refund policy, check out our terms and conditions.

Our content writing course with certification costs ₹20,000/-. Having said that, it’s worth noting here that this isn’t only a course for content writing, you will also be taught ad design as well as content strategy and marketing throughout the programme.

This online content writing course can be paid for through NEFT, UPI, and through the payment link using your Credit or Debit card.

No, you cannot pay for the performance marketing course in instalments.

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