by Aditya Shastri | Apr 12, 2023 | Case Studies, Marketing Strategies |
The students of IIDE work on various brands and make assignments after thorough research and deep understanding. This time they have come up with the Domino’s pizza franchise case study. You can have a look at the presentation below as well as the textual...
by Aditya Shastri | Apr 12, 2023 | Case Studies, Marketing Strategies |
FMCGs are famous for having massive marketing budgets and comprehensive strategies. With the advent of digital marketing, companies everywhere are shifting their marketing strategies to adapt to the wave of change. FMCGs are one of the biggest beneficiaries of this...
by Aditya Shastri | Apr 12, 2023 | Case Studies, Marketing Mix |
Lakmé is one of the leading and trusted cosmetic brands in India. This homegrown brand gained nationwide popularity when the Bollywood actor, Rekha, known for her bold and rustic makeup aesthetics, became the brand’s face. Lakmé has set a bar for the standard of...
by Aditya Shastri | Apr 12, 2023 | Case Studies, Marketing Strategies |
Amidst the thrum of Germany’s industrial heartland, nestled in Munich, stands a symbol of automotive excellence – BMW. Beyond the bustling streets of this Bavarian city, BMW has forged its identity as a global powerhouse, crafting not just luxury vehicles, but...
by Aditya Shastri | Apr 12, 2023 | Case Studies, Marketing Strategies |
The Enfield Cycle Company Limited of Redditch, Worcestershire used the Royal Enfield brand to sell motorcycles, bicycles, lawnmowers, and stationary engines that they had built. The “Enfield” brand name was also used by Enfield Cycle Company without the...
by Aditya Shastri | Apr 11, 2023 | Case Studies, SWOT Analysis |
Last time we did a thorough SWOT Analysis of the chinese mobile maker Xiaomi. This time we shall decode the SWOT analysis of Airtel, one of India’s big three telecom giants. Bharti Airtel is one of the top multinational telecommunication companies with more than...