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Digital marketing today enables a business to target its marketing efforts to an audience belonging to a specific age, gender, location, interests, and education, which was not possible in traditional marketing. The shift from conventional to digital indicates a positive scope of digital marketing across the globe.

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If you’re wondering what is the scope of digital marketing in India and worldwide then reading this blog may be a good headstart! You can learn about the growth, future, nature, job scope, and a lot more and dive deeper into the scope of digital marketing in India and globally.

But before we delve into the need and scope of digital marketing, let’s understand the benefits of digital marketing to a company.

Digital Marketing is promoting goods/services using digital channels. And today, almost everyone is online. With access to cheap data and affordable smartphones, the number of people across the globe who have access to the Internet has increased exponentially, indicating a positive digital marketing future scope.

So, connecting the dots, if the companies want to communicate with their

• Potential customers on a global level
• Engage with them
• Create brand awareness
• Sell and promote products/services at affordable prices
• Earn higher ROI

Then, they can carry out all of this through digital marketing. Here’s an interactive and highly insightful free digital marketing certification if you wish to learn from the industry leader Mr. Karan Shah, CEO & Founder of IIDE.

Businesses today leverage digital channels such as social media, search engines, email, and websites to connect with current and prospective customers. Companies also hop on the bandwagon of the latest digital marketing trends to update themselves with the current industry standards.

Now, let’s look at the growth of digital marketing.

Bonus tip: If you are interested in joining a digital marketing course, make sure to explore our blog on the Best Digital Marketing Courses with Placements. It will provide you with valuable insights and a wide range of educational options to enhance your learning journey.

Why Do Companies Use Digital Marketing?

There’s no denying that the scope of digital marketing is evolving with each passing day, making it critical for businesses to include digital marketing strategies to grow their business.

With technological advancement, the world has become one big marketplace, making it easier for users and business owners to fulfil their desired goals.

With access to cheap data and affordable smartphones, the number of people across the globe who have access to the Internet has increased exponentially, particularly in India, reflecting a positive future of digital marketing in India.

To tap into the fresh base and turn them into your loyal customers, having a digital plan in place is more crucial than ever. Here are some benefits of having a digital marketing in place for the companies:

1. Tap Into a Pool of Potential Customers at a Global Level

Digital marketing has unlocked doors for businesses to reach and sell globally to their target group. This broadens the scope of digital marketing, allowing businesses to not miss any chance of expansion, increasing their ROI, and gaining new loyal customers. The future of digital marketing looks promising as it continues to evolve and offer infinite opportunities.

Many companies look for employees who possess the skills taught in a digital marketing masters course, as these skills reflect the expertise that one has in this dynamic field.

2. Create Brand Awareness

Online marketing is more cost-effective compared to traditional marketing. This affordability helps businesses utilise various online platforms to reach their target audience and build brand awareness. With the growing digital marketing scope in India, companies can effectively tap into new markets and enhance their brand presence.

3. Sell and Promote Products/Services at Affordable Prices

Digital marketing is a cost-efficient approach compared to other marketing platforms, allowing businesses to use diverse ad formats to reach their audience and achieve high ROAS. This efficiency highlights the future scope of digital marketing as businesses increasingly rely on these strategies to drive growth.

To learn these digital marketing tactics, many people look and enrol in an institute of digital marketing.

4. Gives Measurable Results

Digital marketing provides real-time metrics, allowing marketers to view statistics and make data-driven decisions. This ability to measure results and adjust strategies is central to understanding what is the scope of digital marketing and planning for future growth. The digital marketing future scope involves leveraging these insights to stay ahead.

5. Unlocks Two-Way Communication

Digital channels like social media provide a space where consumers can engage directly with businesses. This facilitates two-way communication and helps marketers understand consumer needs. The scope of digital marketing in India and globally is expanding as more businesses use these channels to connect with their audience and adapt to their preferences.

Many working professionals look for a digital marketing course online with a certificate to upskill themselves without leaving their jobs.

Scope of Digital Marketing in 2024

As per statista data, more than 9 million businesses use Meta to connect with consumers. According to a survey by Forbes magazine, 82% of consumers shop or conduct research online.

The growth of digital marketing has been very impressive, and the numbers show that the growth is going to see an upward trend in the future. Simply put, the future of digital marketing in India and globally looks secure and bright.

A positive scope of digital marketing indicates that there will be more opportunities coming in and thus, being creative, innovative, and updated with the latest trends would be the basic principle of every digital marketer.

Many students have understood the scope of digital marketing in India, encouraging them to enrol for a digital marketing course with placement.

Everyone has witnessed the digital marketing scope growth over the years, especially since COVID-19. People are adapting to the new normal and, in fact, are now very comfortable with carrying out things online, be it shopping, ordering food or medicines, or even carrying out banking transactions online!

Hence, to cater to these new-formed demands of consumers, digital marketing is extremely essential.

With an immense scope of digital marketing in India and globally, marketers are going beyond social media and exploring different mediums to market their business. Some of them are:

1. Paid Search: This service is usually offered by Google or other search engines.
2. Organic Search: Gained using SEO or Word Mouth Advertising.
3. E-mail marketing campaigns: Using email to market business to the target group. One can use platforms like MailChimp to get started.
4. Content marketing: Hands down, one of the best ways to market and engage with consumers. It’s the cheapest yet one of the most effective digital marketing strategies.
5. Webinars: Webinars are all about conducting online meetings that provide something valuable to consumers while promoting the business.
6. Podcasts: Podcasts are audio content. Just like webinars, podcasts function the same way but it’s all in the audio format with no visuals.

In addition to this, an important aspect to consider is the future generation will be a part of the already digital world and will be accustomed to everything being online. So, by considering the digital marketing future scope, companies must make digital marketing efforts starting today.

An essential takeaway after understanding the scope of digital marketing is that the future of careers in digital marketing is very promising, and if you have an inclination toward digital marketing, now is the time to grab this opportunity to your advantage.

Now, let’s look at the scenario of careers in digital marketing.

Trending Digital Marketing Concepts

1. Influencers

More and more people are getting active on social media and using platforms like Instagram, Meta, and Snapchat to stay connected or just use as a medium of entertainment. Upon noticing this future of digital marketing in India and globally, there’s a rise in social media influencers who create relatable and engaging content for their followers.

These influencers monetise their account by collaborating with different businesses that align with their followers. By doing this, marketers get a chance to promote their business and reach their target audience, and influencers get to create content with monetary benefits. It’s a win-win situation for all the 3 parties, i.e., followers, influencers, and business owners.

Fun fact: With the ever-increasing scope of digital marketing, more and more people are eager to dive into this dynamic field. And if you’re one of them, we bet LinkedIn is the job site you’re spending most of your time on right now. Enrol for a free LinkedIn Essentials masterclass to learn how to land your dream job now!

2. Short video content

We’re sure you’ve come across Instagram Reels. As the average attention span decreases day-by-day, reels and short-form video content will stay in the longer run, pushing marketers to adapt trending audio and video formats to make content around their business.

Many marketing aspirants across India, especially the one’s residing in Mulund, want to learn the most trending digital marketing concepts, encouraging them to look for digital marketing courses in mulund.

3. Augmented and Virtual Reality

Technology and digital marketing go hand in hand. Upon understanding that technology will be the future of digital marketing in India and globally, companies have already started using AR & VR in their campaigns and have got unexpected ROI.

AR and VR make the entire campaign interesting and unique, persuading users to click on the ads and engage with the content.

Careers in Digital Marketing

With the rising popularity of digital marketing, companies are demanding digital marketing professionals and experts. As businesses continue to embrace digital transformation and technology, the job market is increasingly focused on digital and technology skills, which facilitate remote work. Thus, companies are looking for skilled individuals to handle digital marketing roles.

Many people today find themselves confused about making the right career choice. Hence, we recommend you check this blog on how to choose a career now!

Thus, it is highly recommended that you start learning digital marketing skills and pave a career in digital marketing. Another perk of entering this field is that if you’re a skilled digital marketer, you can expect to bag high-paying jobs at top companies.

The digital marketing career scope in the Indian internet industry alone will be worth $160 billion by 2025, according to a Goldman Sachs report, which is three times its current value. Thus, the number multiplies at least by 3x when considered on a global scale. Many companies are shifting their focus from traditional marketing to digital marketing.

Also Read: Digital Marketing Salary in India

In terms of the job scope of digital marketing in India and globally, the kind of jobs that are available in the digital marketing sector, one of the giant jobs includes Social Media Marketing. Meta now has 320 million active users in India — a million more than it does in the U.S. — making India the country with its largest user base.

Social Media Marketers not only take care of digital ads, which we see on social media platforms like Meta and Instagram but the organic posts on these social media sites as well. Read these benefits of social media marketing to understand its importance.

Within Social Media Marketing, there is a further division of jobs, which includes Digital Ads Manager, Content Strategist, and Video Marketer. Looking at videos, Google-owned YouTube announced that India was its largest and fastest-growing audience in the world, with more than 265 million monthly active users, followed by the USA, Brazil, and Japan.

The future of digital marketing also predicts that more than 500 million Internet users will consume online videos both for entertainment, sharing, and learning, making YouTube an extremely lucrative place for companies to advertise.

Also, Check Out: Digital Marketing Jobs for Freshers

Along with Social Media Managers, SEO experts, and Google Ads, experts are also in high demand. SEO refers to Search Engine Optimisation, which is where certain links rank on search engines like Google. Google receives over 63,000 searches per second on any given day. Stats show that a link that ranks higher on a Google Search page will likely get more clicks.

This makes SEO an important marketing strategy for companies. There are also jobs where people look after Google Ads for a company. This is because Google accounts for over 79% of all global desktop search traffic, and Google Ads convert 50% better than organic search results.

Bonus Read: Benefits of Digital Marketing

Companies also hire people for jobs like email marketers, bloggers, e-commerce experts, and marketing automation, all of which fall under the umbrella of digital marketing.

Here is the careers family tree:

Source: Google

Many people across the country, especially the ones residing in Mumbai and South Delhi, want to make a career in digital marketing. This has encouraged me to look for the terms ‘digital marketing courses in mumbai’ and ‘digital marketing courses in south delhi’

The Success of Digital Marketing Worldwide

Let’s look at the example of Starbucks and how the coffee giant used social media campaigns and other channels to mitigate the economic impact of COVID-19.

Upon understanding the future of digital marketing, Starbucks launched its drive-thrus and home delivery services to better engage with its consumers and stay connected to them in the difficult pandemic times. They also launched their app to offer smooth navigation and product offerings.

Video, being the future of digital marketing in India and globally, can also help brands like Starbucks to take their marketing campaigns a step further. Read this blog on video marketing trends to learn about the future of video marketing.

They also launched a social media campaign with the hashtag #ReconnectWithStarbucks. They asked their followers to share how they were reconnecting with their loved ones and their favourite Starbucks memory.

This was a great social media campaign as it not only reminded the people of all the good memories with Starbucks but also made them feel important and valued. This way, Starbucks successfully built its brand recognition, value, and loyalty.

To know more about this, head to this Starbucks Case Study.

Also, if you found this blog on the scope of digital marketing interesting, you can explore more such digital marketing case studies now!

So, is digital marketing a good career in India or abroad?

The digital age has opened up a world of opportunities, and digital marketing is at the forefront. With businesses increasingly relying on online platforms, the scope of digital marketing has definitely increased. From India to the global stage, a career in digital marketing offers exciting prospects and lucrative rewards. This makes it a career path worth pursuing.

Read this blog on Is Digital Marketing A Good Career? if you want to dig deeper.

If you wish to embark on this journey, here’s how you can get started.

How Can You Become a Digital Marketer?

Digital Marketing is an industry that allows people as employees to explore various options and techniques. It is not meant for just one kind of person; it fits many kinds of people, including those who are creative, analytical, insightful, and technologically inclined.

The digital marketing industry is constantly changing, where sometimes the trends will be for Voice Searches, and other times, understanding trends like Virtual Reality and Artificial Intelligence will be needed. The digital marketing industry is still at a very early stage with immense scope for growth, reflecting the future of digital marketing in India.

Many BBA and BMM courses across India, especially in Mumbai, also incorporate digital marketing in their curriculum to ensure that their students are equipped in all areas. This has increased the demand for BBA colleges in Mumbai along with BMM colleges in Mumbai.

Now, you can also become a digital marketer with high-quality education right from the comfort of your home with IIDE’s Online Digital Marketing Course. The curriculum is highly customised, concise, and real-world relevant. It is a futuristic way of learning.

A digital marketing course in Mumbai will train you in the basics of advanced digital marketing concepts, and you can easily get placed with an average salary package of INR 3 LPA.

In this course, you will learn from top industry professionals through self-paced video courses. This is followed by weekly live online sessions with the trainers to solve doubts/queries and revise topics. You also get to ‘Book a Mentor’ for a 1-on-1 online session for additional questions.

For undergraduates, a BBA in Digital Marketing is an excellent option to start early in their careers.

In case if you have recently graduated and are looking for further studies at a postgraduate level, check out IIDE’s 11-month MBA in Digital Marketing in India.

What is The Scope of Digital Marketing in Future? – Conclusion

The future of digital marketing is all about mobile apps. This year, 30% of the world’s population will be connected online through a mobile device. So, it only makes sense that this technology would be heavily incorporated into marketing strategies now more than ever before.

We hope this blog has helped you gain insights into the scope of digital marketing in India and globally. Please let us know about your views in the comments section below.