Digital Marketing Course Syllabus – Updated for 2024

Quick Read

 

A digital marketing course syllabus covers essential topics like SEO, Content Writing, Google Ads, Analytics, and more. The curriculum of these digital marketing topics is being constantly updated to ensure that learners stay up to date with the latest tools and techniques.

The digital landscape is booming, creating a surge in demand for skilled digital marketers. With a staggering 14% annual growth rate, this industry offers exciting career opportunities. To break into this dynamic field, understanding the core skills and knowledge is essential. Let’s explore the key components of digital marketing and why it is incorporated into the digital marketing course syllabus of any institute. E.

In this blog, we will list all the digital marketing subjects and skills which hold immense importance and thus, must be included in the syllabus of digital marketing course content you choose.

Before we delve into the advanced digital marketing course syllabus, check out the scope of digital marketing in 2024 and what the future holds.

PS: A number of people have an interest in learning and mastering all elements of digital marketing. This encourages them to read the digital marketing course syllabus of various institutes before enrolling in a digital marketing masters course.

Advanced Digital Marketing Course Syllabus – Overview

An advanced digital marketing course outline covers 2 main important skills – executive/technical and managerial skills. A combination of these two prepares one to face the corporate world’s challenges and opportunities.

While any course may equip you with digital marketing skills, it is equally important to receive training on how to apply those skills in real-life scenarios.

Read this blog on ‘How to choose the best digital marketing course?’ to gain a better understanding of how to evaluate and choose the right course.

Another important factor is to consider a course that updates its digital marketing course curriculum year after year by keeping the latest trends in mind. This means a digital marketing course syllabus of 2022 may be slightly outdated and needs to be updated with industry-relevant digital marketing course topics of 2024.

Bonus: If you wish to learn only a few of the below-mentioned digital marketing skills and create a niche in them, we have linked out the related courses to help you with that, so make sure to check them out.

Let’s dive into what a complete digital marketing course syllabus must entail:

Digital Marketing Course Outline Syllabus

A digital marketing course syllabus helps one to understand the subjects that will be taught while pursuing a digital marketing course from a particular institute.

Without further ado, let’s look at the digital marketing subjects:

Executive Skills

1. Introduction to Digital Marketing

In this module, you will be introduced to digital marketing from the beginning. Keeping in mind the diverse backgrounds of students, courses equip students right from the basics of digital marketing.

Mentioned below are some of the most important digital marketing topics covered here:

• What is digital marketing?
• Importance of digital marketing
• Difference between traditional and digital marketing
• Discuss the recent trends and current scenario of the industry
• How has digital marketing been a tool of success for companies?
• How to use digital marketing to increase sales
• How to conduct a competitive analysis?
• Case studies on digital marketing strategies

Want to dive deeper into this module? Check out our digital marketing online certification course to explore what this industry has in store for you now!

2. Website Planning and Creation

Businesses create a website to generate leads, increase their credibility among consumers, and deliver their marketing messages. No matter how small a business is, they still have a website. Because of its growing importance, the right course will teach you to create a website from scratch on WordPress.

Website development, a crucial aspect of digital marketing, encompasses various elements of website creation and all the functionalities that WordPress offers. It provides comprehensive information needed to build a website effectively.

Here’s a list of topics that should be covered in your digital marketing curriculum –

• Understanding the functionality of WordPress
• How to develop a website
• How to incorporate different design elements into your website
• How to add content
• Install and activate plugins
• The functionality of different plugins

Related Course: Online WordPress Course

3. Search Engine Optimisation (SEO)

Search Engine Optimisation or SEO essentially involves altering your website so it organically ranks first on a search engine’s results page (SERP). It is arguably the heaviest part of the course. However, certain institutes teaching methods and support make it easier for students.

SEO is an important element of digital marketing and has to be covered in the digital marketing syllabus of an institute. You will learn about the various search engines and their algorithms.

Many AI tools like ChatGPT can be used to improve the SEO performance of any company. Enrol in our free ChatGPT course to learn this now!

Here’s a list of topics that should be covered in your digital marketing course curriculum –

• Introduction to Search Engine Optimisation
• How does a Search Engine work
• On-page SEO – concepts like content research, keyword research, meta tags
• Off-page SEO – link building
• Keyword Research
• Factors affecting the rank of a webpage

Related Course: Online SEO Course

4. Search Engine Marketing

Search Engine Marketing (SEM) focuses on boosting a company’s website visibility on search engine results pages (SERPs) primarily through paid methods.

Most courses cover how to execute SEM strategies using the Google Ads platform.

Here’s a list of topics that should be covered in your digital marketing curriculum –

• Features of the Google Ads platform and its algorithm
• Creating campaigns
• Search volume
• Google Adwords
• Ad Creation
• Site & Keyword Targeting
• CPC, CPA & CPM-based Accounts
• Demographic Targeting
• Google Keyword Planner
• Concepts of CPM, CLV and other such metrics

As a part of the digital marketing course content, an advanced comprehensive course will also teach you how to write a compelling ad copy, URL, ad description, and call-to-action (CTA).

Related Course: Online Google Ads Course

5. Social Media Marketing

Social Media Marketing (SMM) involves paid and organic marketing techniques on social media platforms like Facebook, Instagram, YouTube and more to drive traffic to a company’s website. In this module, you will learn to create effective social media strategies on platforms such as Meta, X, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat, etc.

Want to see a trailer of how social media platforms like Instagram can help you boost the ROI of your business? Check out our free instagram marketing course now!

Here’s a list of digital marketing topics that should be covered in your curriculum –

• Understanding how SMM works & how businesses leverage social platforms
• Targeting Demographics through social media
• Metrics like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.
• Social Media Analytics
• Social Media Advertising

Related Course: Online Social Media Marketing Course.

6. Content Marketing & Strategy

Content Marketing is the comprehensive strategy to attract or retain a target audience by creating and sharing relevant and valuable content, eventually impelling a profitable action. This module comprises exhaustive training sessions on content marketing and its importance.

The digital marketing course outline for this subject is created in such a way that you will learn in-depth about the various types of content and how to capitalise on trending topics.

Here’s a list of topics that should be covered in your digital marketing curriculum –

• Content bucketing
• Creating a social media content calendar for a brand
• Content marketing tools
• Guest Blogging

Related Course: Online Content Marketing Course.

7. Web Analytics

Web Analytics is analysing a website visitor’s behaviour.

The course outline for digital marketing here is created in such a way that you will learn how to track and analyse a website visitor’s actions via Google Analytics. Web analytics is the process of monitoring the metrics of a website and interpreting the data to gain user insights.

Here’s a list of digital marketing topics that should be covered in your curriculum –

• Google Analytics
• Concepts of bounce rate, page view, session time
• How to optimally use Google Analytics
• Behaviour and acquisition reports

By the end of the module, you will learn how to track a website visitor down the conversion funnel and what information to extract from it.

Related Course: Online Google Analytics Course

Residents across the country, especially the ones residing in Navi Mumbai and South Delhi want to learn more about analytics and how it can help in designing effective marketing campaigns. This curiosity has urged them to search the terms ‘digital marketing courses in navi mumbai’ and ‘digital marketing courses in south delhi’, over the Internet.

8. Digital Media Planning and Buying

Media Planning determines when, where, and how often to advertise to maximise conversions and ROI. Media planning focuses on enhancing advertising effectiveness by targeting the right audience at the optimal time and in the appropriate context.

Here’s a list of topics that should be covered in your digital marketing curriculum –

• Concept of Media buying and its types
• Concepts of cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through-rate (CTR), etc.

You will also delve into platform-based Ad space, media planning and budgeting.

You will be adept at building an effective media planning and buying strategy by the end of the course.

Related Course: Online Media Planning Course.

9. Web Remarketing

Web Remarketing is using a JavaScript tag to serve targeted ads to consumers who have visited your website or taken action on it. The main aim of web remarketing is to reconnect with past visitors and deliver relevant advertisements or messages to encourage them to revisit the website.

Here’s a list of topics that should be covered in your digital marketing course curriculum –

• Basics of remarketing
• How to create a remarketing list
• How to create remarketing lists on Google Ads
• How to use Google Ads tag and on Facebook using their Facebook Pixel code.

In addition, specific courses also delve into dynamic remarketing and case studies on it.

Would you like to learn how big companies leverage these skills to create their marketing strategies? Have a look at our digital marketing case studies now!

10. Email Marketing

In layman’s terms, email marketing involves using electronic mail to communicate commercial messages to a current or potential consumer. The course outline for digital marketing is designed in a way that you will learn about different types of emails and how to craft compelling messages designed to drive conversions or prompt actions from consumers.

Here’s a list of digital marketing topics that should be covered in your curriculum –

• How to build the right subscriber list
• Build a database by segmenting based on demographics, mode of acquisition, target group
• Finessing email marketing tools and software
• Designing email copies & automating emails
• Extracting information from email campaign analytics

Related Course: Online Email Marketing Course

11. Design Essentials

To become a successful digital marketer, you need to understand the importance of the role played by design. The digital marketing course content includes the fundamental principles, elements, and techniques that establish the foundation for effective design across different fields, including graphic design, web design, and industrial design.

Here’s a list of topics that should be covered in your digital marketing curriculum –

• Characteristics of an ad
• How to create attractive creatives
• Color theory
• Designing tools
• Understanding aesthetics,
• Understanding design essentials – typography, colours, and themes

Related Course: Online Ad Design Course

12. Mobile Marketing

As the name suggests, mobile marketing is promoting your business via mobile. Another aspect of mobile marketing training focuses on conducting mobile web analytics and display advertising, which few digital marketing course syllabuses cover.

Here’s a list of digital marketing topics that should be covered in your curriculum –

• How to increase an app’s engagement through in-app advertising
• In-app messaging
• Push notifications
• Creating copies
• App store optimisation
• Analyse app metrics
• Increase app installations
• Strategising and planning to increase app installations and promotions

People across India, especially the ones residing in Nashik want to master the art of Mobile marketing along with digital marketing as a whole. This encourages them to search for digital marketing courses in nashik, compare the digital marketing course syllabus of every institute and pick a course that matches their interests.

13. E-Commerce Management

E-commerce management is managing an e-commerce store and its activities to ensure a positive customer buying experience. The digital marketing course syllabus for E-commerce management is designed in such a way that you will explore e-commerce, its various types, and the process of building an e-commerce website from the ground up.

Here’s a list of topics that should be covered in your digital marketing curriculum –

• Essentials of e-commerce
• Product keyword research
• Inventory management
• Supply chain management
• Packaging and shipping
• Selling on online platforms
• Uploading products to an online marketplace
• Business processes

Related Course: Online E-Commerce Course

Do you find this article insightful? Check out our other digital marketing blogs now!

14. Online Reputation Management

Online Reputation Management, or ORM, is the act of controlling or influencing the perception of a brand, company, or individual over the Internet. As per the digital marketing course syllabus, this module will begin with introducing you to ORM and help you explain its importance by providing you with negative conversations or poor ORM examples of brands.

Here’s a list of topics that should be covered in your digital marketing course curriculum –

• Understanding the concept of Online Reputation Management
• How to tackle negative reviews
• Crisis management

Related Course: Online ORM Course

A good marketing strategy contributes to building a positive image for a brand. Hence, it is very important to build a marketing strategy from scratch. We encourage you to go through examples like the FMCG digital marketing strategy and Nestle’s marketing strategy so that you can understand this concept with practical implications,

15. Adsense, Blogging, and Affiliate Marketing

As a part of the digital marketing course syllabus, this module will help you learn how to monetise a blog or a website through Adsense and affiliate marketing. Bloggers can use Adsense to monetise their blogs by displaying relevant ads on their websites. They are paid based on the number of ad impressions or clicks their audience generates.

Here’s a list of digital marketing topics that should be covered in your curriculum –

• Understanding tools like Google Adsense and YouTube Adsense
• How to generate revenue from websites and blogs
• Write creative content which is SEO-friendly.

16. Google Tag Manager

Website owners can use Google Tag Manager (GTM) as their virtual assistant. It makes it simple for them to install and update scripts and tracking codes on their website without tampering with the website’s actual code. GTM also makes it easier to manage and update the tracking portion of GA4 without having to deal with difficult code modifications.

Here’s a list of topics that should be covered in your digital marketing curriculum –

• Fundamentals of Google Tag Manager.
• How to set up GTM for seamless tag management.
• How to Integrate Google Analytics with GTM for enhanced tracking.
• Core components of GTM and their functions.
• How to track user interactions with videos, links, elements, and scrolls.
• How to implement eCommerce event tracking to measure sales and conversions.
• How to set up Facebook Pixel using GTM.

You would also like to read: Marketing Mix of Samsung

17. App Store Optimisation

App Store Optimisation (AOS) involves making a mobile app more discoverable and visible in app marketplaces (such as the Google Play Store or Apple App Store). To improve an app’s rating and draw in more users, ASO entails optimising various components, including the title, description, keywords, and images.

Here’s a list of topics that should be covered in your digital marketing course curriculum –

• Art of ASO
• How to Optimise your app like a pro
• How to increase app downloads
• How to do both app store listing optimisation and external promotion
• How to use data and tools for app success
• How to Boost with Paid Campaigns
• iOS App Store Optimisation
• How to tap into Facebook and Google for audience reach
• How to collect positive user feedback for trust and visibility

18. Google My Business (GMB)

Google My Business (GMB) helps businesses handle their online presence on Google with the help of this web tool offered by Google. Businesses can manage customer reviews, create and update their business information, and engage directly with consumers through Google Maps and Search using Google My Business.

Here’s a list of digital marketing topics that should be covered in your curriculum –

• How to Set up a GMB Account
• How to Optimise your GMB listing
• How to turn GMB into a lead-generating machine for your business
• How to collect organic reviews and build trust with local users
• How to tackle negative reviews strategically and protect your reputation
• How to manage multiple GMB listings with ease and efficiency

19. Video Marketing

The digital marketing course content of this module is planned in a way that you will learn script writing and execution of a video and how to market it using the right platforms. You will learn how to strategise video content that will produce positive brand awareness for a company. You will understand which elements are essential in videos going viral and thus be able to apply those critical elements for yourself.

20. Marketing Automation, Influencer & Podcast Marketing

Influencer Marketing, Podcast Marketing, Marketing Automation, etc. are a few digital marketing subjects that have recently been picked up and are highly effective but are not offered by all courses currently. Thus, choose a course that includes these topics, as they’re highly in demand today.

 

Managerial Skills

A course outline for digital marketing helps to build a set of managerial skills, some of which are:

1. Introduction to the Agency

Here, students learn agency skills and corporate communication skills. Before students step into an agency, the digital marketing course content must give them a basic understanding of the horizontal and vertical management flow of information and reporting.

2. The Art of Pitching

To excel in digital marketing, you should know how to communicate your ideas to your clients. Hence, students must learn the art of pitching, which is why this forms a very important part of digital marketing syllabus. The right course begins by teaching students how to analyse a client’s requirements and then curate an appropriate plan. Besides this, students should know how to present their service plan with the necessary documentation effectively.

3. Client-Oriented Strategy

As a digital marketer, you will create strategies for multiple clients; however, to make a strategy, you should know your client first. Here, the digital marketing subjects ensure that students are trained to conduct complete market research for a client, studying a complete competitive analysis. Further, you will learn how to use their analysis to create a constructive service strategy.

4. Campaign Creation for Client

As a part of the digital marketing course syllabus, this module will train you to create a successful campaign for a client by mapping their requirements and then curating a specific plan to meet their objectives. You also learn how to execute your strategies through industry-level presentations and documentation.

5. Reporting and Evaluation

As a part of digital marketing course content, the students are trained to conduct thorough research on market plans. Further, you will draw valuable inferences from your study and test multiple solutions for the problem.

6. Soft Skills

Interview training, resume building, presentation skills, advanced Excel and PPT skills, etc, are some of the vital soft skills a student requires, and so these skills are incorporated into any digital marketing course syllabus. Just like digital skills, these are equally important so that when you apply to a company for a job, you are up-to-date with the expected scope of work. The right digital marketing course will equip you with soft skills as well.

 

Benefits of Studying the Digital Marketing Course Content

Digital marketing is evolving every day and is one of the best career opportunities for individuals who like to learn new things every day and love multitasking.

The best thing about digital marketing is that it’s all practical, and one can develop their skills by practically applying their marketing knowledge to see results.

With a structured and well-researched syllabus of digital marketing, one can know the tactics behind:

(a) Running low-cost marketing campaigns that give the best ROI.

(b) The background intricacies of brand development

© Ways to increase conversion rate

(d) Achieving global reach

(e) Understanding and reporting trackable results

(f) Customer segmentation.

 

Some Digital Marketing Books & Channels You Can Check Out:

Here are some Digital Marketing books you can read to get started –

You can check out these YouTube channels –

 

Conclusion

We just saw the list of 20+ advanced digital marketing topics, which must be a part of the digital marketing course syllabus you opt for. The right course will equip you with all of them in the right sense and prepare you to enter the corporate world as an all-rounder digital marketer.

PS: If you want to learn digital marketing at a postgraduate level, check out our 11-month Post Graduation in Digital Marketing. To learn about this diploma in digital marketing course syllabus & fees, contact us at admissions@iide.co.

Thanks to the brilliantly designed digital marketing course syllabus, brands have created sound digital marketing strategies. By mastering all the mentioned digital marketing modules, you can reshape yourself into a successful digital marketer.

Lastly, if you have any doubts about the digital marketing course syllabus, fees, and placements, feel free to comment below.