Top 13 Online Digital Marketing Courses in 2024 (Free and Paid)

Picture This: It’s 2024, and digital marketers everywhere are working behind the scenes to enhance internet and social media experiences…Sounds pretty cool, huh? As the number of internet users in India approaches nearly a billion, the demand for digital marketing experts is anticipated to rise. If you’re aiming to start a high-paying career in digital marketing, take a look at our list of the best digital marketing courses in 2024, complete with all the course details.

Before proceeding with the list, let’s first understand how to choose the best digital marketing course for yourself.

How Do You Choose the Best Digital Marketing Course That Fits Your Needs?

Future digital marketing trends predict that it will rapidly become one of the most highly paid skills in the world. With so many digital marketing institutes offering top online digital marketing courses, it can be challenging for students and marketing aspirants to choose the right course. We’ve outlined the key questions and criteria you should consider before selecting the online digital marketing course that’s right for you.

Firstly, ask yourself these questions:

• Why am I learning digital marketing?
• Am I learning digital marketing to upskill or to pursue a career in this field?
• Do I want to study a comprehensive digital marketing course or specialise in a single module?

Once you’re clear about your needs and what you expect to learn from a course, you can explore the best digital marketing courses in 2024 listed below.

FYI, if you don’t know what digital marketing is at all, we recommend you watch a 45-minute free masterclass on digital marketing basics to get well-versed in the concepts.

Of course, if you already know the basics and want to understand advanced trends, our digital marketing blogs and digital marketing case studies are ready for you to dive into.

List of 13 Best Online Digital Marketing Courses in 2024

Here is the list of top online digital marketing courses to consider for 2024. These courses are particularly relevant for those looking to pursue a PG in Digital Marketing or those interested in receiving a digital marketing certification course from a reputable institute of digital marketing.

1. IIDE – The Digital School

Recognized as India’s premier institute for digital marketing, IIDE excels when it comes to industry-relevant training. The comprehensive curriculum also includes technical digital marketing education that aligns with corporate expectations.

IIDE offers a comprehensive Online Digital Marketing Courses with industry-recognized certification and placement assistance. Students will learn from high-quality self-paced video courses curated and led by top industry professionals & experts.

• Mode of Study: IIDE’s digital marketing courses are Online with an option of Campus Immersion.
• Ideal For: The ODMC (Online Digital Marketing Courses) course is structured into two segments: ACDM (Advanced Certification in Digital Marketing), tailored for students and recent graduates, and PCDMS (Professional Certification in Digital Marketing and Strategy), designed to cater to the needs of working professionals and entrepreneurs.
• Duration: The duration of the online digital marketing course ranges from  4-6 months which comes down to approximately 12 hours per week, depending on what you choose.
• Fees: The fee for the course is INR 1,15,000 – 1,60,00 with a 0% EMI option available.

Why do this course?

IIDE, a highly esteemed institution, offers an acclaimed online program in digital marketing education. Their online digital marketing course and pgdm in digital marketing features an updated curriculum inclusive of AI tools and Harvard Business Review Case Studies and Simulations, making it an excellent starting point for individuals entering the digital marketing field. 

Moreover, IIDE provides assured placement support, offering candidates a series of placement workshops to enhance interview skills via AI-based Mock Interviews, along with complimentary resume correction services. 

With over 250 esteemed hiring partners, including Kinnect, Schbang, Publicis Groupe, Madison World, Nykaa, Times of India, and more, IIDE facilitates a seamless and easier placement process for its students.

2. Coursera

Coursera is one of the leading digital learning platforms offering an online digital marketing certification programme curated by Google. Apart from Google certificate courses, they also provide courses in collaboration with the University of Illinois. These courses will help you train according to corporate standards in digital marketing as well as eCommerce.

To obtain the Professional Certificate, you must complete 7 short courses covering fundamentals, lead generation, email marketing, marketing analytics, and customer loyalty, among others.

If you don’t wish to enrol in all 7 courses, you can take a single course and earn a shareable certificate.

• Mode Of Study: This course is taught completely online via video-recorded lectures.
• Ideal For:  Beginners who don’t have any background in digital marketing.
• Duration: You can easily complete this course within 6 months.
• Fees: You can enrol for free on this digital marketing course.

Why do this course?

Ideal for beginners, this course is linked to degree programmes at the University of Illinois at Urbana-Champaign. If you get admitted and enrol, the work you do here counts towards your degree, and you can carry your progress with you. Plus, you’ll earn a certificate from the University of Illinois at Urbana-Champaign while grasping essential digital marketing concepts through this course.

P.S. Want to learn about the world of digital marketing without joining a programme? Check out our free digital marketing certification masterclass and free chatgpt course.

3. Udemy

Udemy is a widely popular online learning platform that offers a vast array of courses across diverse subjects. With a user-friendly interface, Udemy provides learners with the flexibility to explore and enrol in courses based on their interests and needs. Courses on Udemy are created by instructors from around the world, providing a diverse range of perspectives and expertise. Whether you’re looking to enhance your skills in online digital marketing courses or explore other fields, Udemy offers a wide selection to choose from.

Through Udemy’s Mega Digital Marketing Course (A-Z Course), you will learn how to find your target market and successfully persuade them to become your customers and purchase your products.

• Mode of Study: This is a fully online course 
• Ideal for: Beginners, Entrepreneurs and professionals who want to upskill in this field.
• Duration: The duration of this Mega Digital Marketing Course is 75 hours and 45 mins
• Fees:  The fee for this course is INR 3,199 but sometimes Udemy has some offer going on during which you can bag the course for INR 499.

Why do this course?

Udemy courses are cost-effective, with frequent discounts. They offer self-paced learning for convenience, making it ideal for busy schedules. Additionally, once you purchase a course, you usually have lifetime access to the content.

Not sure if this programme will give you the skills you need to get a better salary? Check out our free top-paying skills course. 

4. Hubspot

HubSpot is a renowned inbound marketing, sales, and customer service platform that provides a comprehensive suite of tools for businesses.

They also have an online learning platform known as HubSpot Academy, which offers a variety of free courses to help individuals and businesses enhance their digital marketing, sales, and customer service skills.

The free online digital marketing courses are a comprehensive resource designed to empower learners with essential skills in the dynamic field of digital marketing.

• Mode Of Study: This course can be done online. 
• Ideal For: Students wanting an introduction to digital marketing along with Marketing Managers and Content Marketers aiming to upskill and broaden their expertise.
• Duration: The course consists of 9 lessons spanning over 5: 25 hours.
• Fees: This is a free certification course. 

Why do this course?

HubSpot Academy’s free digital marketing certification covers inbound marketing, content marketing, social media strategy, SEO, email marketing, and more. The self-paced structure accommodates diverse schedules and learning preferences. Upon completion, participants receive a recognised certification, enhancing career advancement opportunities.

5. UpGrad

Online higher education company UpGrad offers degrees and certificates in digital marketing and other fields such as IT, accounting, and management from top universities worldwide. Their Advanced Certificate in Digital Marketing and Communication, in association with MICA, is one of the most critically acclaimed.

The syllabus is comprehensive, with a combination of basics and 4 specialisations such as branding and communications, marketing analytics, social media and content marketing, marketing communications-PR, and Generative AI, making it a robust digital marketing diploma course.

• Mode of Study: The entire program is conducted online, with live sessions and recorded lectures.
• Ideal for: Marketing students who want to enter the digital marketing industry.
• Duration: Depending upon your choice of specialization, you can complete this course in 26-51 weeks.
• Fees: The fee for this course by Upgrad also depends upon the number of specializations you choose. The minimum fee with 1 specialization is INR 96,000.

Why do this course?

MICA, a renowned business school celebrated for its marketing expertise, contributes its curriculum design, esteemed faculty, and prestigious brand to this course. The online format supports asynchronous learning, granting flexibility to study at your own pace and from any location. 

Furthermore, UpGrad and MICA’s connections with various companies potentially open doors to job opportunities for course participants.

6. Google

Google, the world’s leading search engine, offers a free digital marketing course known as Google’s Fundamentals of Digital Marketing. Developed by Google’s in-house trainers, this comprehensive programme aims to provide learners with a foundational understanding of key digital marketing concepts.

The course covers various topics, including search engine optimisation (SEO), search engine marketing (SEM), social media, content marketing, and analytics.

Presented in a user-friendly format, the programme includes bite-sized videos and quizzes to assess your comprehension. The final quiz, or exam, consists of 40 questions, providing a thorough evaluation of your knowledge of digital marketing concepts.

• Mode Of Study: Fully online
• Ideal For: small business owners or those looking for a career change.
• Duration: 26 modules spanning over 40 hours
• Fees: Absolutely Free

Why do this course?

The free digital marketing course by Google is accessible to beginners, offering flexibility in pacing to accommodate various schedules and learning preferences. As a Google initiative, it has a global reach, attracting learners worldwide who are interested in gaining insights into digital marketing practices endorsed by a leading tech company.

7. Simplilearn

Simplilearn is one of the renowned institutes providing advanced digital marketing courses. They aim to bridge the skill gap in the digital marketing industry by offering hands-on training programmes and certifications.

The Post Graduate Programme In Digital Marketing provided by Simplilearn in collaboration with Purdue University is an online PG course that covers various digital marketing subjects such as SEO, content marketing, web analytics, social media marketing, and PPC.

• Mode of Study: Simplilearn’s Post Graduate Program In Digital Marketing is conducted online consisting of case studies and a Final Project.
• Ideal for: Graduates who have a foundation in marketing.
• Duration: The duration of the digital marketing course is 8 months.
• Fees: The fee for the online digital marketing course is INR 1,01,999 + Incld. Taxes and you can pay the fees in instalments with no cost EMI.

Why do this course?

Co-created with Purdue University and Meta, this programme is highly regarded in the industry. Completion awards a certificate from Purdue University and potentially 6 transferable credits for their online Master’s in Communication programme.

Taught by industry experts and Purdue University faculty, the programme guarantees high-quality instruction. Simplilearn’s global presence and extensive alumni network offer valuable connections with digital marketing professionals worldwide.

Want to enrol in a programme offline? Check out our digital marketing courses in mumbai and digital marketing courses in gurgaon.

We also have several digital marketing courses in vashi if that’s something that piques your interest.

8. Great Learning

Great Learning, in association with Great Lakes Executive Learning, offers this postgraduate programme in Strategic Digital Marketing. Considered one of the most upskilling and best digital marketing courses, their USP lies in personalised mentoring and guidance.

The curriculum includes varied modules, starting from fundamentals, digital footprint, and performance marketing to campaign management. The eligibility criteria to apply for this course is a minimum bachelor’s degree, which means that undergraduates cannot enrol in this course.

• Mode of Study– The entire course is taught online through live sessions as well.
• Ideal for: Graduates who want to upskill in a short time with a post-graduate program.
• Duration– It is a 6-month course including career assistance.
• Fees– The fees for this course in INR 125,000+ GST and installment options are available. 

Why do this course?

Students will earn a certification from Great Lakes Executive Learning, recognised among India’s Top 10 business schools. The programme offers a flexible learning structure, allowing candidates to study at their own pace and attend classes at their convenience. Through their collaboration with Meta Blueprint, eligible candidates can take the exam at no additional cost.

9. Reliablesoft

ReliableSoft Technologies is a global enterprise solutions company with expertise in providing billing and CRM solutions to digital pay-TV operators across India, and has undertaken numerous major projects globally.

With ReliableSoft’s digital marketing training, you will learn the ins and outs of the industry and receive step-by-step instructions on how to boost your traffic and sales in as little as 60 days. Their syllabus focuses on teaching students all about Facebook Ads, keyword research, SEO, Google Analytics, and many other digital marketing techniques.

• Mode of Study: This course will be conducted online.
• Ideal for: Freshers who want to learn the A-Z of digital marketing.
• Duration: The duration of the course is 60 days.
• Fees: This digital marketing course bundle will cost INR 50075.70, but they have some special offers running because of which you could get the course at INR 16608.44.

Why do this course?

The courses are regularly updated to incorporate the latest digital marketing practices. You can select your preferred learning style, be it through videos or text, and proceed with the lessons at your convenience. All concepts and techniques covered in the courses are applicable to various websites and platforms. Additionally, you have the flexibility to download course materials offline in PDF format, allowing you to read them on the go.

10. Intellipaat

Intellipaat is a prominent online learning platform that offers a diverse range of courses in technology and business domains. Known for its industry-relevant content, Intellipaat provides comprehensive training programmes on topics such as data science, artificial intelligence, cloud computing, and digital marketing.

Their Online Digital Marketing Course is provided in partnership with IIT Madras Faculty and is taught by the faculties of IIT Madras, IIM, and industry experts.

• Mode Of Study– Online 
• Ideal For:  Professionals as well as freshers
• Duration– The course will last for 6 months
• Fees: This is a paid course and the fee is INR 75,012 

Why do this course?

Intellipaat’s Digital Marketing course offers learning from industry experts, IIT Madras, and IIM faculty. With personalised career coaching, job placements, and the potential to earn Google and HubSpot certifications, the course further validates the expertise acquired during the course. With a flexible schedule, learners can tailor their study routine to individual preferences. The lifetime free upgrade ensures continuous access to future enhancements.

11. Kraftshala

Kraftshala is a well-known online learning platform that focuses on marketing and sales education. They offer industry-relevant courses designed in collaboration with top companies and marketing professionals. Kraftshala’s Digital Marketing Course is part of their Marketing Launchpad programme, which aims to equip learners with practical and up-to-date digital marketing skills.

• Mode of Study: Online, with live sessions and recorded lectures.
• Ideal For: Freshers, professionals, and entrepreneurs who wish to build or enhance their digital marketing expertise.
• Duration: The course spans 20 weeks, including live projects and internships.
• Fees: This is a paid course, and the fee is INR 1,20,000, with an EMI option available.

Why do this course?

Kraftshala’s Digital Marketing Course is unique in its focus on hands-on learning and real-world applications. The programme is taught by industry experts and includes live projects, internships, and personalised mentoring, ensuring that students gain practical experience. Additionally, Kraftshala offers digital marketing courses with placement opportunities through their hiring partners, which include some of the top companies in the industry. The course also provides lifetime access to content updates, keeping learners up-to-date with the latest trends in digital marketing.

12. edX

edX is a global online learning platform that offers a wide range of courses in partnership with leading universities and institutions. Their Digital Marketing Course is designed to provide a comprehensive understanding of digital marketing strategies, tools, and best practices. The course is offered in collaboration with prestigious universities such as the University of Edinburgh and the University of California, Berkeley.

• Mode of Study: Online, self-paced with interactive modules.
• Ideal For: Professionals, entrepreneurs, and students looking to gain a foundational or advanced understanding of digital marketing.
• Duration: The duration varies depending on the specific course chosen, typically ranging from 4 to 12 weeks.
• Fees: The course fees vary by programme, with some courses available for free with a paid option for certification (usually around $150 – $300 USD).

Why do this course?

edX’s Digital Marketing Courses provide learners with the flexibility to study at their own pace, making it ideal for busy professionals and students. The courses are developed by top universities and include a mix of theoretical knowledge and practical skills. Upon completion, learners can earn a certificate from the partnering institution, which is recognised globally. Additionally, edX offers some of the best digital marketing courses Coursera and best SEO courses available online, making it a versatile platform for various digital marketing disciplines.

13. TOPS Technologies

TOPS Technologies is a prominent IT training and digital marketing institute that offers a wide range of courses aimed at helping individuals and businesses enhance their digital skills. Their Digital Marketing Training Course is designed to provide in-depth knowledge of digital marketing tools, techniques, and strategies, with a focus on practical implementation.

• Mode of Study: Both online and classroom-based training options are available.
• Ideal For: Students, professionals, and business owners looking to gain expertise in digital marketing.
• Duration: The course duration is typically 4 to 6 months, depending on the learning pace and chosen module.
• Fees: The fee for the digital marketing course is INR 25,000 – INR 35,000, with flexible payment options available.

Why do this course?

TOPS Technologies’ Digital Marketing Training Course is tailored to meet the needs of the current job market, ensuring that learners acquire skills that are directly applicable to real-world scenarios. The course includes hands-on training with live projects, providing students with practical experience in areas such as SEO, social media marketing, and PPC advertising. Additionally, TOPS Technologies offers digital marketing courses with placement assistance, helping graduates secure positions in reputable companies. This is one of the best options for those looking for short term digital marketing courses that offer both practical knowledge and career support.

Career Opportunities After Online Digital Marketing Courses

According to a digital marketing report, the Indian digital marketing industry is expected to reach INR 24 billion by the end of 2028, meaning it is expected to grow six times compared to 2022.

This clearly indicates that the industry will grow massively and also predicts year-on-year growth in digital marketing jobs.

Hence, if you have read the list of the best digital marketing courses and are still hesitant about whether it is a good career for you, I suggest that you read about the various career opportunities and roles along with their average salaries in 2024.

Also, we have included information on the scope of that particular job role so that you can visualise your future.

To Conclude, 

With this extensive list of the best online digital marketing courses with placements, I am sure that making the choice will be easier for you. 

If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!

If you have any doubts, you can reach out to us at admissions@iide.co to avail a free counseling session.

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